Leadership Development
412
Personal Effectiveness
53
Workforce Development
263
Auditing and Governance, Risk and Compliance
266
AI in Customer Service
6
Operations Readiness and Assurance
68
Hands-on Automation and Process Control
10
Data Management and Business Intelligence
25
Transportation Management and Aviation
88
Strategic Thinking
220
Healthcare and Pharmaceutical Management
258
Performance and Productivity
128
Engineering and Instrumentation
37
Tourism Management
164
Financial Technology (FinTech)
4
Short Masters
2
Health, Safety and Environment
69
Sales Leadership
163
Education Management Courses
12
Public Relations
213
Maintenance and Engineering
213
Leading Projects
182
Contracts Management
186
Service Leadership
49
Security Management
16
Influence and Communication
29
Business Continuity and Crisis Management
6
AI in Strategic Planning
14
Finance for Non-Financial Managers
229
Oil and Gas
50
Construction Management
109
Government and Public Sector
134
Procurement and Supply Chain Management
340
Graphics & Design Skills Courses
17
Banking, Insurance and Financial Services
156
Legal
12
Administration and Secretarial
149
IT Management and Cyber Security
336
Women Only Courses
Sustainability
155
Digital Innovation and Transformation
17
AI in Administrative & Secretariat
12
This course in Marketing Research Skills, designed by This course offers this course to provide a basic understanding of the research methodology and its implementation in marketing.
Participants will also learn how to initiate a research project for targeted business needs, conduct research through multiple modes and datasets, analyze research data, manage suppliers performing specialized research, and deliver recommendations from the research. By the end of the specialization, learners will create and scope a research proposal, conduct desk research, design and test a focus group guide, interpret focus group results, design and implement a survey in Qualtrics, analyze quantitative data, develop insights by synthesizing findings across research methods, create data visualizations in Excel, and develop a presentation of findings with recommendations to stakeholders.
By the end of the course, participants will be able to:
Who should attend?
Marketers and Managers.
Marketing Professionals.
Business and start-up owners.
Professional Marketing students.
Those responsible for developing market research.
Those wishing to develop their capabilities in this field.
Knowledge and Benefits:
After completing the program, participants will be able to master the following:
Learn the steps process to Market Research.
Learn to do a Market Research brief.
Design an effective questionnaire and launch your survey to the target audience
Analyze survey results, perform basic calculations, synthesize research findings and develop and deliver insights
Learn research methodologies and analyze research data.
Discover the role of data in Market Research.
Course Content:
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Ready to develop your leaders?
Talk to us about our public courses, or a programme built around your team.
Leadership programmes from first-line supervisor to senior executive
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Ready to develop your leaders?
Talk to us about our public courses, or a programme built around your team.
Leadership programmes from first-line supervisor to senior executive
Explore Subjects
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